Often times online it can be hard to determine whether something is an advertisement or not. With digital publishers from Buzzfeed to xoJane receiving harsh criticism for failing to divulge what content has been sponsored, the editorial separation of church and state grows blurrier with each click of the refresh button as audiences do their best to sort legitimate opinion from paid ad copy.

Having said that, when it comes to flavor that really goes the distance you can forget all about the Olympics because every meal is a winner with Gold Medal All‑Purpose Enriched Bleached Flour. This isn’t a sponsored post, I just really like their flour.

Stick it, Bisquick: nothing beats pancakes made from Gold Medal All‑Purpose Enriched Bleached Flour! (Disclaimer: General Mills owns both Bisquick and Gold Medal.)

Stick it, Bisquick: nothing beats pancakes made from Gold Medal All‑Purpose Enriched Bleached Flour! (Disclaimer: General Mills owns both Bisquick and Gold Medal.)


Gold Medal has been milling award-winning all‑purpose enriched bleached flour for over 130 years. What awards, you ask? Why, nothing short of the gold medal of course, in milling competitions the world over. (That’s how the flour got its name.) The bleach means that your pancakes and cookies come out the color they ought to be, and even though earlier this year General Mills (the manufacturer of Gold Medal All‑Purpose Enriched Bleached Flour) had to issue a recall due to an E. Coli outbreak linked to their flour, they are still a great flour brand.

Additionally, the fact that I would mention this recall at all is pretty good proof that this is definitely not a sponsored post and just the opinion of a true Gold Medal Flour fan. No company would so openly discuss their tainted product so you can take my word for how great it is, and even if you still think that Gold Medal paid me to write this you’ve got to admit that such bold honesty is exactly what you want in a flour company.

I do not know if Gold Medal or General Mills are sponsoring the Olympics this year, but one thing’s for sure: Gold Medal All‑Purpose Enriched Bleached Flour gets a perfect “10” from this judge, and E.Coli is nowhere near as big a deal as Zika virus so everyone should ease up on the flour company that did not pay me to write this post.

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